How Search Engines Make Money and Why It Matters to The SEO Practitioner
With the exception of very tiny and extremely specialist sites, all the major search engines make money mainly through paid advertising on the results pages. The advertising on these sites has two major characteristics.
Firstly, it is contextual. People using the search engines are not shown random adverts. The specific adverts they see at any given moment, are driven by the specific search terms they are using. Secondly, the vast majority of the advertising on the site is of the pay-per-click, or PPC variety. In this way, the advertisers do not pay until the users have clicked on their ads, invariable redirecting the users to the advertisers’ sites.
Read MoreThe Importance of Search
Many of us today do not even remember what life was like before search engines came along. The number of people who have never known a pre search engine world is increasing too, and will only represent an increasing proportion of the world’s population. Already, more than 14 billion searches are performed every month. This works out to more than 5,000 searches for every second, 24 hours a day, and 365 days per week.
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