SEO Basics and What Makes Your Site’s Search Engine Ranking High

It could be that you’re new to making money online. Chances are you’ve become frustrated because your website isn’t going anywhere with the search engines, and now you wish you knew more about SEO. Don’t worry, it’s not a difficult as you might think. The good news is, you can read this article and learn about some of the basics involved with SEO, and what you need for ranking well in the search results.

The first thing you should know is that SEO is actually quite simple. You’ll be calling yourself an expert once you practice what you learn here and see your website climbing the rankings on the search engines. So here we go:

A. “On-Page SEO” – Here are some of the factors that will determine your search engine rankings with Google:

1. Proper Keyword & Meta Tag Use – You should use your keywords within your title, your meta tags, and your description tags. You can find out what a meta tag is through a Google search, and learn where to put it.
2. Proper Keyword Usage Within Content – You need to ensure you’re using your keywords in the title and the sub-title tags. Then make sure your keywords appear withing your content. If you have images, then add keywords to your ‘alt’ tags.
3. Use Keywords In Your Anchor Text – This is another good way to improve your SEO, by including keywords in your anchor text.

B. “Off-Page SEO” – This involves obtaining high quality backlinks pointing to your website. You need to ensure you’re using targeted keywords when linking from other websites. After you get these backlinks, along with your keywords in your anchor text, they’ll tell the search engines just what your site is about. The search engines give you high rankings for those keywords. Every link you get is counted by the search engines and seen as a vote for your site, adding weight to its relevance for the subject of your theme.

There are eight places to pick up good backlings for your site. You have Article Directories, Press Releases, Forums, Social Bookmarking Sites, Web 2.0 sites, Blogs/Comments,  and Social Networking Sites.

So now you have a good grasp on just what SEO is, and how it works. You also have a better understanding of how to do it. Just do what was covered in this article, and you’ll see your ranking in the search engines rise.

Photo by patrick h. lauke