SEO and The Importance of Being Number 1 on Page One
The web has increasingly become the primary source of information for many people. This is particularly true in the developed economies of the west. Searching for products, services, information and even people has become commonplace in virtually every household in the North America and Europe.
Numerous studies have shown that search, and other online activities have a direct impact on people’s offline behaviour too. A Yahoo study in 2007 showed that search marketing had a three times the effect on in-store sales that display advertising did. In a similar study, Nielsen reported that 86% of respondents to their survey used the web to research local businesses. A similar percentage also reported that they researched products and services on the web, even if they then made subsequently made the purchase offline, or from local businesses.
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SEODiary.net is an Internet Marketing and SEO blog by search engine optimization expert