Online Search Is Not A Solved Problem
One of the main problems with online searching, is that many users frame their searches in a way that provides a very limited amount of information to the search engine. This is evidenced by the fact that the average number of words per search is just 2.9, and that searches queries of 4 words and fewer account for more than 80% of all searches on the internet. Many people still do not understand how search engines work, and how to use advanced queries, meaning that searches tend to be both broad and general. A result of this, is that is can be quite difficult for both the search engines, and online businesses to determine the exact intent of online search engine users.
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