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Posts Tagged "Searching"

A Typical Search Trail and Why This Is Important for SEO

Posted on Aug 1, 2011 in SEO | 1 comment

A Typical Search Trail and Why This Is Important for SEO

Every year, search engines spend a lot of money and effort in trying to understand how people use search, allowing them to produce more relevant, fresher and faster results. This has an impact on website owners too. Understanding how users search online should direct not just the marketing of the websites, but also how they are structured for compatibility with search engines, as well as the content choices made. The businesses that win in the SEO stakes, are not necessarily the ones that get the most clicks, but the ones that get the most of the right sort of traffic.

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